S4C, S4C has offices in Carmarthen, Cardiff and Caernarfon. But if everyone takes 5 minutes a day to read The Flip Side, well have a starting point when talking to our friends and neighbors. Angela Cho is the founder of Function Labs, a growth marketing agency and creative collaborative in New York City. Nobel-Prize winner Daniel Kahneman and Professor Olivier Sibony discuss the unwanted variability that plagues every decision-making organisation and institution, Contagious speaks to Mother London's strategy director, Imogen Carter and head of content, Vairi MacLennan about how a high street fashion retailer broke with category norms to resonate with young women on an emotional and cultural level, Were increasingly seeing brands use their platforms to shed light on lesser known stories and alternative versions of history. The London-based production company celebrates self expression in a dark and stylish spot for micro-sunglasses label CHRISTIANAHJONES. Function Labs helps mission-focused businesses connect deeper with their market and convert them to take action. We're a one-stop shop for smart, concise summaries of political analysis from both conservative and liberal media. Kenny Rogers once sang "You've got to know when to hold 'em/Know when to fold 'em"advice that now applies to smartphone ads. The campaign promotes the Galaxy Z Flip 4 and intends to challenge the notion of brand loyalty and change the perceptions of smartphone form and design. economy Join the Flip Side / Samsung. International Buy now at Samsung UK: https://bit.ly/Buy-Galaxy-Z-flip4 Show more Introducing the Galaxy Z Flip 4 | Official Video | Samsung UK 7. Amsterdam New York USA 1-7-13, Kamimeguro By working with The Flip Side, he hopes to learn how conflicting narratives and emphasis in coverage affect national discourse across pertinent topics. shots spotlights the world's most Culture All rights reserved. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database. Samsung intentionally targets audiences when they're already considering an upcoming purchase. The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable: trading in her phone for the irresistible Z Flip4. Your email address will not be published. The Flip Side, valued at $20 million, publishes a newsletter that bridges the gap between liberals and conservatives. sign up to our mailing list. Dont miss new shots content Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. A new era in recruitment messaging was born for us, this time based on reality. Be inspired by the best creative work from around the world. But the campaign is also competing for the best moment in September to capitalize on the significant influx of smartphone releases from brands such as Samsung, Apple, Huawei, and Google where people are more susceptible to switching phones. sport The campaign plays with this struggle as its centered around a dramatic film whose protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friends brand new Samsung Galaxy Z Flip4. Lift . Corona Virus Samsung's competitors often have similar features, however, and the brand is merely solidifying their image as the place to buy foldable smartphones. Contagious uses cookies to ensure that you get the best experience on our website. the Work + membership Access the world's largest advertising database. Encouraging consumers to switch from competitors who sell them virtually the same phones every year flashing incremental innovation, the message of this campaign reflects Samsungs ethos of openness and invites consumers to Join the Flip Side where groundbreaking innovation is evident in its technologys revolutionary new foldables range. Smartphone manufacturer Samsung has announced a global campaign focused on the launch of the Samsung Galaxy Z Flip 4 device. Pitch Update: Sainsbury's, Ferrero, Netflix, Innocent, Lidl, Nat National Lottery operator Allwyn set to split creative account. Please update your browser for the best experience. For the two-minute part of the short film of the campaign, the character is enchanted by her friend's folding mobile phone before instinctively replying, "I would not ever switch to Samsung, I like my smartphone.". women . Our lives are uploaded to these little rectangles and their operating systems feel like second nature to us. We also use third-party cookies that help us analyze and understand how you use this website. To further bring the capabilities of the devices flexible format to life through a hu, morous tone we created five shorter films. The campaign focuses on the Flips unique foldable form factor to show how these devices unfold a new world of experiences for people, encouraging users to Join the flip side and switch to using a Samsung foldable device. This website uses cookies to improve your experience while you navigate through the website. Smartphone manufacturer Samsung has announced a global campaign focused on the launch of the Samsung Galaxy Z Flip 4 device. stars A new campaign for Age UK shows the challenges some elderly people have faced - and are still facing - this winter. The fourth era of this Flip design proceeds to crack with convention to present new experiences that enrich day to day lifetime, though giving an sophisticated style that stands out from the lots of versions made available by the mobile cell phone marketplace. As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Flips unique form as the world folds and flips around her. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email, Due to explosive growth and widespread adoption of smartphones across the globe, discovering new consumers to sell a smartphone to is nigh impossible therefore to grow market share, Samsung needs to focuson promoting switching, A persons connection totheir smartphoneis often more emotional than rational, so the brief for SamsungsJoin the Flip Side campaign aimedtopersuade people to switchthrougha playful communication that focused on thehuman side of technology, As Samsungs foldable smartphone feature is still quite new and unique to the category, the brand decided to leverage the Baader-Meinhof phenomenon for itsexecution (the cognitive bias that once you notice something for the first time, theres a tendency for people to see it more often), Despite facing up against Apples 94% customer retention rate, Samsung reported that the switching rate from Apple-owned devices to its foldable range was at 11.4% considerably higher than the 3.28% achieved for Samsungs S flagship series. Matias & Mathias. Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox. Wherever there is judgement, there is noise and probably a lot more of it than you would think. Samsung's new campaign focuses on the ever-growing urge to "join the flip side" and shows how the flip can be found everywhere you look. Thank you! The message of the campaign is that mobile companies tend to sell virtually the same models each year with incremental changes, . To find out more about the campaign, the smartphone landscape and the insights behind this work, Contagious spoke with Thom Dinsdale, global planning director at Wieden+KennedyAmsterdam. The Flip Side is on a mission to help bridge the gap between liberals and conservatives.. Oops! Walking door to door, she saw firsthand how next-door neighbors could be completely isolated from one another by the media they consume. Something went wrong while submitting the form. Flipping Heck: The featured point of the ad is the way it incorporates storytelling with rational presentation (for example, a phone that flips!). Thought flip phones were a thing of the past? After all, changing peoples perceptions starts with doing something they wouldnt expect from you. Apple does it through services, Samsung is doing it through new form factors the size, shape, style and layout position of a smartphone. There's a new Samsung commercial promoting the Galaxy Z Flip 4 or something called "join the flip side" there's an actress in the commercial I've seen before, the main girl, but I can't figure out who she is or where I've seen her. So, weve now arrived at a point of quite intense competition between the established brands in the market, with those brands looking at new ways to premiumise the category and earn more revenue. The amusing ad ends with her folding her smartphone in half before purchasing the Samsung Galaxy Z Flip 4 and joining the flip side. Allison Lee Pillinger Choi is a full-time mom to two preschoolers and writes on right-of-center politics/policy. Unlock full credits and more Spenser is happy to be working with The Flip Side to help himself and others learn, think, and communicate in an honest and balanced way. The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable: trading in her phone for the irresistible Z Flip 4. Global campaign calls on people to give into their fascination with innovation, The campaign plays with this struggle as its centered around a dramatic film whose protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friends brand new Samsung Galaxy Z Flip4. To further bring the capabilities of the devices flexible format to life through a humorous tone we created five shorter films. A 7-0 win over Boroughmuir aiming to take advantage this weekend as promotion spot has "been blown wide open" | Flipboard This category only includes cookies that ensures basic functionalities and security features of the website. Your email address will not be published. Sports Books, folding . Joe Vigliotti is a writer who is serving his second term as a City Councilman for Taneytown, Maryland. Samsung "Join the flip side" by Wieden & Kennedy Amsterdam. The marketing campaign focuses on the Flips one of a kind foldable sort variable to demonstrate how these gadgets offer a new earth of motion for end users and encourage Enter the flip facet and start out applying a Samsung foldable machine. Access the world's largest advertising database. To receive a daily-dose of marketing news subscribe to our FREE newsletter. A characteristic of Z series is its screen-to-adjusting folding design, which allows the screen to be securely packaged away without compromising its square dimension. The aim of Join the Flip Side is the promote switching to the manufacturer's range of phones and challenge people who believe they are 'loyal' to another brand (implied to be Apple in this case). The campaign focuses on the Flip's unique foldable form factor to show how these devices unfold a new world of experiences for people, encouraging users to 'Join the flip side' and switch to using a Samsung foldable device. A Catholic and conservative Republican, Joe is disheartened with the state of American political debate, and so is thrilled to be a part of this crucial effort to improve our mutual understanding. Its purpose is promoting the launch of the manufacturer s line of phones and persuading people to reject their composition of another brand (in this case, assumed to be Apple). TikTok creator Robert Mayhew joins Gravity Road as creative dire Meet five Black women business owners breaking barriers and embr Ferrero reviews media across EMEA markets including UK. With the Island flipping, a whole new one has been uncovered! The marketing campaign focuses on the Flip's one of a kind foldable sort variable to demonstrate how these gadgets offer a new earth of motion for end users and encourage "Enter the flip facet" and start out applying a Samsung foldable machine.. Editorial: 07854 370071 Commercial: 07854 369791, UK: Four Cavendish Square, Marylebone, London, W1G 0PG, 2023 Copyright Marketing Beat. These cookies will be stored in your browser only with your consent. Necessary cookies are absolutely essential for the website to function properly. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1 million. To make a donation via check please make the check out to Tides Center with Lift Louisiana in the memo. We lookat the best examples of this inclusive trend and explainhow marketers should approach it to appear authentic rather than opportunistic, When Ryan Reynolds took over ownership of Aviation American Gin in 2018, it was struggling to differentiate itself among thousands of gin makers. Football This article was downloaded from the Contagious intelligence platform. The pressure to keep up with our friends tech game can also play heavily on our minds, so taking a leap into the unknown of a new smartphone brand can be a scary prospect. no matter how hard you try to forget about. Samsung showcases the nostalgic capabilities of its Galaxy Z Flip 4. Its purpose is. scotsman.com - An impressive run of form since the turn of the year has pushed the Edinburgh side back into the race for promotion this campaign. Kira Heather - September 13, 2022. . "Join the flip side," the ad's tagline says, inviting . September 04, 2022. These cookies do not store any personal information. The piece focuses on a conversation amongst roommatesin which a single reveals his new Galaxy Z Flip4 and the other reveals reluctance about why he would want a folding telephone. "Instead of selling them on the latest innovation, we use something that happens in real life to plant the seed of doubt, then watch it grow and multiply.. All rights reserved. Berkshire House Seventh Floor, 168-173 High Holborn, London WC1V 7AA. .css-hw4y0a-format--Description ul,.css-hw4y0a-format--Description li,.css-hw4y0a-format--Description ol{white-space:normal;line-height:15px;}.css-hw4y0a-format--Description a{-webkit-text-decoration:underline;text-decoration:underline;}. Creatively, weve embraced the people who proudly say theyd never switch to Samsung, making them feel seen and understood on the emotional journey of switching, Wieden+Kennedy Amsterdam creative directors, Ramona Todoca and Ed Olhagaray, said. 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